Dependable Coverage.

Built on a foundation of honesty, transparency, and commitment, ZureInsurance delivers smart protection with a human touch. You can count on us to be here when it matters most.

People First Service

We're not a faceless corporation we're a community minded team focused on building lasting relationships. Every policy we offer is tailored with care, because we know our customers by name, not by number.

Trustworthy Protection

We may be a startup, but our dedication is tested daily and proven through real time support, responsive claims, and client-centered policies that are built to last. You're not just covered you're supported.

Our Insurance Services

Comprehensive Protection Rooted in Trust
At ZureInsurance, we offer more than just policies we deliver peace of mind. Our insurance solutions are thoughtfully designed to protect the people, businesses, and dreams you care about most. With us, you're not just insured you're truly covered.

Complete Protection Solutions
Whether you're safeguarding your home, vehicle, health, or business, our offerings are grounded in transparency, built on trust, and tailored to your needs. Explore our range of reliable, easy to understand insurance products all created to give you confidence in every decision and security at every stage.

Home Insurance

Home Insurance

Affordable Health Plans for You and Your Family

  • What Home Insurance Covers: Structure, Belongings, Liability
  • Add-Ons: Flood, Earthquake, Valuables
  • Homeowners vs. Renters Insurance
  • How to File a Home Insurance Claim
  • Tips to Lower Your Premium
Auto Insurance

Auto Insurance

Drive Protected Wherever the Road Takes You.

  • Types of Coverage: Liability, Collision, Comprehensive
  • Add-Ons: Roadside Assistance, Rental Reimbursement
  • Discounts: Safe Driver, Multi-Car, Bundling
  • How Claims Are Handled
  • Local & Nationwide Coverage
Business Insurance

Business Insurance

Coverage That Works as Hard as You Do.

  • Types: General Liability, Professional Liability, Workers’ Comp, Commercial Auto
  • Industry-Specific Packages
  • Property Insurance for Offices, Equipment
  • Cybersecurity & Data Breach Coverage
  • Small Business Plans & Enterprise Options
Life Insurance

Life Insurance

Secure Their Future Even When You re Not Around.

  • Term Life vs. Whole Life Insurance
  • Who Needs Life Insurance
  • Benefits: Funeral Costs, Mortgage Payoff, Family Income Protection
  • How Much Coverage Do You Need?
  • Riders and Add-ons (e.g. critical illness, accidental death}
  • Easy Application Process
Health Insurance

Health Insurance

Affordable Health Plans for You and Your Family

  • Why Health Insurance Matters
  • Individual vs. Family Plans
  • HMO vs. PPO Options
  • Coverage for Prescriptions, Doctor Visits, Emergencies
  • Preventive Care and Wellness Benefits
  • How to File a Claim
  • FAQ: Pre-existing conditions, waiting periods
Travel Insurance

Travel Insurance

Worry Less, Travel More.

  • Trip Cancellation & Interruption
  • Medical Emergencies Abroad
  • Lost Baggage & Delays
  • International Coverage Scope
  • Business & Student Travel Coverage

Trusted by Thousands

Our track record speaks for itself

14
Years of Experience
20k+
Satisfied Customers
98%
Customer Retention
$1B+
Claims Paid Out
Professional insurance team
14
Years of Strong Roots

Strong Roots. True Protection.

Founded in 2011 in the heart of Grand Rapids, Michigan, ZureInsurance began with one mission: to make reliable, affordable insurance accessible to everyone no matter their background or budget. From humble beginnings, we've grown into a modern provider trusted by individuals, families, and small businesses across the country.

Our foundation is grounded in three simple but powerful values: transparency, care, and protection that works when you need it most. Just like the name “Zure” represents assurance and peace of mind, we've remained true to our roots serving with integrity, growing through trust, and staying committed to protecting what you've worked so hard to build.

People First Service

We're not a faceless corporation we're a community-minded team focused on building lasting relationships. Every policy we offer is tailored with care, because we know our customers by name, not by number.

Trustworthy Protection

WWe may be a startup, but our dedication is tested daily and proven through real time support, responsive claims, and client centered policies that are built to last. You’re not just covered you’re supported. Deliver genuine excellence in every interaction, from customer service to claims.

Get in Touch

Ready to experience true protection? Contact us today for a personalized insurance quote rooted in trust and designed for your unique needs.

Customer service representative

We're here to help

True protection with deep-rooted personal service

Office

Patrick V. McNamara Federal Building
477 Michigan Avenue
Detroit, MI 48226-2523

Business Hours

Monday - Friday:8:00 AM - 6:00 PM
Saturday:9:00 AM - 2:00 PM
Sunday:Closed

Send us a Message

Need immediate assistance or want to explore all our contact options?